Where is that “any key” on my keyboard?

Aug 15th, 2014 by Max Tokman

True story from some years back: we were transferring project documentation to a client and have hit a wall, their point person taking the project over was not able to get through the very first screen of the application.  Time went by, and we just could not figure out their issue, as everything was working fine on our end.  Finally, a conference call with multiple participants ensued, and the client spoke:

- Well, it says here to “hit any key to continue”, but I do not have a key labeled “any key” on my keyboard.

What does one fee hearing those words - mirth, anger, loss of faith in humanity…?  What I learned from this is never to assume. Anything.  We spend our days interacting with colleagues who speak the same industry lingo and our communication is basically a corporate shorthand.  And then we come across a stranger outside our circle, be it client or vendor, and the conversation has to turn basic, lest questions and mistaken assumptions start to pile up.  You'll be lucky if those can be resolved in a phone call, otherwise you might end up with a towering 18" Stonehenge monument on your hands.


[Announcement] Web Preflight is now available as free app, click to view.


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What is Web Preflight?

Aug 11th, 2014 by Max Tokman

We created Web Preflight as our internal tool to speed up validation of Photoshop web designs for issues that routinely come up during web development.  Now it is available to the public as a free online service that checks Photoshop web designs for file organization, spelling, size matching target devices, color

Yet another revolutionary software for converting InDesign to HTML. Yawn.

Aug 20th, 2014 by Max Tokman

Today we're reviewing IN5, put out by a software company whose name we will not mention.  It is supposedly another magical app that converts InDesign files in HTML5, so all you have to do is design the darn thing in InDesign and voila! you have a website.  Naturally, we were curious on how this software perfo