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Artifical Sweeteness: Augmented Reality Is Coming To an IRT Near You

Apr 23rd, 2010 by Max Tokman

Madison Avenue has unleashed an onslaught of Augmented Reality products and services, notably Virtual Sean and Virtual Mirror. As with any new technology, it all comes down to execution, and so far almost all of my experiences have felt gimmicky. There are, however, some notable exceptions on which I’m keeping my eye: video gaming and mobile devices.

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