Off-Site Services is an award-winning web development and consulting firm providing strategic services to our partners

PageSpeed Insights is an analysis and guidance tool for improving web site’s UX. As with other Google web tools, its aim is to encourage web site optimization for faster SEO crawl and indexing, which obviously translates into huge operations cost savings for Google.

’Tis the time to be excited as Google plans to role out a major algorithm update on April 21, 2015 that will improve rank of mobile-friendly websites and mercilessly punish desktop-only detractors. How will it impact the world around us?

We recently had a chance to review Google Design.  Without beating around the bush with verbose SEO-driven preface, here’s our quick take on it.

Pros - what you get from reviewing and following Google Design guidelines:

- Access to comprehensive design guide, developed by a major software company at significant expense

- Exposure to principles of software- and hardware-driven usability, where design is used to skin functionality instead of defining it