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Case study: PDF is not always the best way to get approval on creative

Jul 14th, 2014 by Max Tokman

Some time ago, we completed a beta version of responsive site and turned it over to agency’s client for review.  The client came back with a number of issues, all centered around font and image sizes that were apparently not to spec for one of responsive states.  Naturally, we were concerned as this indicated a significant lapse in our QA process.  Upon closer look there was nothing to resolve, as our work was a pixel-match to Photoshop files provided by the agency; the mystery deepened, as there were clearly issues on the client’s side which we were not seeing.

It took a screen-sharing session with the client to get to the root of the problem.  Creative work was submitted by agency to client in a PDF format; client’s team then viewed scaled-down PDFs during internal meetings to get the artwork approved.  Once they saw beta site coded to 100% scale of Photoshop files, there was a  clear disconnect between that and the 72% zoom they were using to view PDFs.

The solution was to introduce another breakpoint in responsive states to make that particular responsive state match the exact scale as seen by the client.  Luckily, this was not a major issue.

The morale of this particular story is that PDFs are not an optimal way to share final creative work with your client, as PDF zoom options make it possible for client to sign off on creative work when viewing it at incorrect dimensions. 

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Adobe Edge Reflow optimizes design and coding for web

Jun 23rd, 2014 by Max Tokman

Last week we reviewed About Muse and its promise of full cycle design and development.  Today, we are looking at Edge Reflow, which we think is a much better candidate for integration into workflow process by designers and developers alike when designing responsive sites. We liked the ability to create multiple

Best web design tool: InDesign vs. Photoshop

Jul 28th, 2014 by Max Tokman

When comparing Photoshop and InDesign as web design tools, we have to think back to their history.  InDesign was originally created as a competing product for Quark and was meant to offer same multi-page layout and type controls.  Over time, it expanded into providing web-friendly HTML and CSS export, leverag