Blog

Google algorithm update on April 21, 2015 will rank mobile-friendly websites WAY higher than all those other websites

Mar 31st, 2015 by Max Tokman

’Tis the time to be excited as Google plans to role out a major algorithm update on April 21, 2015 that will improve rank of mobile-friendly websites and mercilessly punish desktop-only detractors.  How will it impact the world around us?

1. This is not the first, nor is it the last Google algorithm update.  Google makes continual updates to their search engine, with full log of major releases readily available.  Stay calm.

2. Each website is evaluated against competitors, not abstract scores.  If company A is head to head with company B in Google search results and the only difference between them is that website A is mobile-friendly and website B is not, then A will rise higher in Google rankings.  If both are desktop-only websites then new algorithm will obviously have no impact on their search results position relative to each other.

3. Changes in ranking will be reflected in real time, meaning that as soon as website is made mobile-friendly it will go up in rank.  If you miss April 21 deadline, you can always roll out a new mobile-friendly website on April 22.

4. Some websites cannot be easily converted to responsive or mobile.  The imagery representing work by established photographer or creative agency is meant to be viewed on a standard size monitor, not as a postage stamp on iPhone screen.  This holds true for most websites that showcase projects rather than act as vehicles for SEO.  For these types of online destinations going mobile is a business decision that needs to weigh benefits of bringing search engine traffic against changing highly defined visuals to comply with Google’s guidelines.

This list can go on, but brevity is the soul of [developer’s] wit.  To sum it up, responsive design is a wonderful thing but we cannot have every website looking like a Google Design template.  Any changes in online presence have to be evaluated on multiple levels, starting with brand consistency and business needs down to budgetary concerns and technical feasibility.  Search engine algorithms continually change, and relevancy of each change is very specific for your or your client’s website - it is certainly not up to Google to determine how you manage your online presence.  As always, we can be appreciative of new set of guidelines without letting them overtake our own decisions.

wordpressSEOweb designWeb DevelopmentHTML5productionresponsive designDrupaldesignCSSPhotoshopsecurityADAgooglebeta testingautomationharness-btoolsGoogle AnalyticsTestingmarketingFlashproduction tipstypographyAdobe Museweb imagesite speedintegrationswebsite buildingtechnologiesJavaScriptfirefoxbrowsercomplianceserver securityquality controlfontsthemesMicrosoftmodulesApplemobile websiteapp developmentplug-inAPIweb standardsweb preflightiOSInDesignE-commerceOpenSSLSSLIE8JSONQAmobile devicestabletsAdobe AirRIAsInteraction MetricsAdvertisingLong TailExporting from InDesign to PhotoshopInDesign to Photoshop conversionresponsive buildWordpress pluginshorizontal layoutBacklinksAdobegTLDscustom domain suffixesdevelopmentwireframeaugmented realityweb awardprogramming awardPhotoshop Layer compsdesign best practicesmobile app challengeapp lifespannon-Flash animationHTML5 animationAdobe EdgeiPad screen templateICANNweb development awardvertical layoutvideo playbackfaildudrevolutionary softwareInDesign to HTMLcommunicationclienthtmlimage sizesoftwareimage compressionweb compatibilitybreakpointresponsive statePDFAdobe Edge ReflowconvertingEdge ReflowParfaitweb design softwareogvcloudawardhostseleniumFoundationBootstrapCKEditor3rd partyAppleScriptecommercetechnologycollaborateupdatevulnerabilityCMSwebsiteiPhoneCSS3Ps. and CSS HatProject Parfaithigh fidelityconceptcodecwebmformatweb developerssidney garberVideos and animations3D views of modelsDetroit Diesel CorporationMercedes-BenziTunescustom fontsHTML4web-fontsRGBweb colorsrelationship marketingOSSW3Cfragmented technology landscapeAndroidvideo sizegammamp4microsoft’s project natalUDIDvideoCVE-2014-0224integrationLinkedInFacebookWindows XPInternet Explorer 8interactive banner adsbrochurewaresony playstationinstant video playback solutionHeartbeatonline subscriptionWebOSabletCMS for Flashoptimizednintendo wiioutsourcing
Website design is dead. To a degree.

Feb 22nd, 2015 by Max Tokman

A colleague recently brought to my attention an article which stated in rather axiomatic fashion that website design is dead, period.  As this would obviously concern many a practicing web designer with existentialist questions - if website design has indeed expired, well then, have I? Are my current projects bein

Adding Google Analytics attributes to links using CKEditor

Apr 9th, 2015 by Max Tokman

We recently ran into an issue with commonly used Google Analytics plugin for CKEditor, called appropriately googletracker.  While that plugin allows adding attributes to links in content, the issue we encountered is that subsequent content editing removes all inserted onclick attributes.  To address this i