Fragmented Technology Landscape

Dec 2nd, 2010 by Max Tokman

Every now and again, the World Wide Web Consortium (W3C), an international organization that sets web technology standards, releases a set of guidelines that should, in theory, bring order to the galaxy and give developers and designers alike an ability to build robust web applications without worrying about minutiae such as delivery platform and browser differences. These initiatives never fully come to fruition and development for the web remains disjointed.

There's a sequence of interlinking factors precluding implementation of standards. It starts with the majority of top content on the web being free, with users paying only monthly service fees to their ISP to access shopping, news and free broadband content. Free content breeds proliferation of hardware and software intermediaries, i.e. computer and browser makers, each vying for a market share by offering a slightly different way of accessing the same information. While all of the hardware and software makers involved in delivery of web-based technology adhere to some lowest common denominator of standards, that’s as far as it goes. Every time you hear about company X “now supporting…”, that’s the sound of the web technology landscape becoming further fragmented.

This fragmentation impacts those of us involved in designing and building for the web by forcing us to choose between two critical factors: doing cutting edge work but reaching a limited target group versus doing more basic work to reach the widest possible audience.  Project requirements never go to either extreme and the result has been an increased amount of production hours required to produce pixel-tight front-end to match the creative.

A page that used to take three hours to make now takes eight, with validation in increased number of browsers and ever-increasing number of legacy browsers. This has a direct impact on budgets and timelines. Framework development (Wordpress, Joomla, Drupal) offers a measure of respite, but comes with caveats; the design has to fit within the framework, otherwise you’ll spend at least as much time modifying it as you would coding from scratch. Server-side technologies such as .NET and PHP are not factors in the increased browser compatibility efforts - rather, the time is spent tweaking HTML, CSS and JavaScript to address all the little browser differences.

Will there ever be a unified set of standards for everyone in the industry to follow, the PANTONE for the web? Possibly. When content is no longer free and ISPs and browser makers have to purchase content before delivering it to your holographic screen, there’ll be strong incentive for all content and delivery methods and platforms to follow standards. This will not come any time soon, as any attempt to solidify the technology marketplace will run into current anti-monopoly legislation. For now, we pick our battles; we identify our target audience and build with that target audience in mind.


wordpressSEOADAWeb Developmentweb designDrupalproductionHTML5responsive designcompliancesecurityCSSdesignTestingPhotoshopproduction tipsFlashtechnologiestoolsgoogletypographyGoogle Analyticsmarketingautomationharness-bbeta testingbrowserSSLE-commercethemesweb standardsplug-inQAwebsite buildingapp developmentweb preflightfirefoxJavaScriptquality controlintegrationsAdobe MuseAPImobile websiteAppleweb imagesite speedfontsiOSMicrosoftmodulesOpenSSLserver securityIE8Androidtabletsmobile devicesclientcommunicationimage compressionimage size cloudPDFresponsive statebreakpointInternet Explorer 8Windows XP FacebooktechnologyWebOSLong TailInteraction MetricsLinkedInhostsoftwareAdvertisingJSONapp lifespanabletmobile app challengeRGBgammacodecvideo sizeinstant video playback solutionBacklinksweb colorsvideo playbackintegration3rd partyParfaitvertical layoutiPad screen templatehorizontal layoutcustom fontsweb-fontsnon-Flash animationHTML5 animationEdge ReflowAdobe Edgeoptimizeddevelopmentresponsive buildAdobeCMS for FlashHTML4interactive banner adsWordpress pluginsconvertingfailseleniumW3Csony playstationnintendo wiiaugmented realityVideos and animations3D views of modelsDetroit Diesel CorporationMercedes-BenziTunesfragmented technology landscapeUDIDInDesign to Photoshop conversionExporting from InDesign to Photoshophtmlweb design softwareweb compatibilitynDesignRIAsAdobe AiroutsourcingCVE-2014-0224dudInDesignformatvideowireframeCMSwebsiteiPhonebrochurewareweb development awardmp4web awardweb developerssidney garberhigh fidelityawardupdatevulnerabilityCKEditorAdobe Edge Reflowprogramming awardrevolutionary softwarewebmonline subscriptionInDesign to HTMLFoundationBootstrapICANNgTLDscustom domain suffixesPhotoshop Layer compsdesign best practicesogvHeartbeatcollaborateconceptOSSrelationship marketingCSS3Ps. and CSS HatProject ParfaitAppleScriptecommercemicrosoft’s project natal

Jan 26th, 2011 by Max Tokman

2010 was a great year for OSS; we produced some truly innovate online destinations. We implemented some of the newest technologies and continue to harness the latest development tools. Here are a few highlights of our work from last year: – a comprehensive event planning website. It provides web appli...

Nov 17th, 2010 by Max Tokman

The idea behind target marketing is to increase profits (or traffic to your web site) by first identifying, and then targeting smaller, yet more profitable customer groups within the total market. By allowing businesses to spend fewer resources to attract more profitable customers, target marketing is easier and more c...