Adding Google Analytics attributes to links using CKEditor

Apr 9th, 2015 by Max Tokman

We recently ran into an issue with commonly used Google Analytics plugin for CKEditor, called appropriately googletracker.  While that plugin allows adding attributes to links in content, the issue we encountered is that subsequent content editing removes all inserted onclick attributes. 

To address this issue, we made slight modifications googletracker plugin, available for download here and now it uses data-tracking attribute which is not removed by CKEditor.

Google Event Page Tracking

Google Analytics Tracking Real Time Event with CKEditor googletracker, assigning tag

Next we added JavaScript code to front end which replaces data-tracking to onlick and generates additional meaningful information for Google Analytics, such as link name (using link's text), category and webpage address.

Here is a sample code we used

var pageUrlArr = window.location.href.split('/');
$('a').each(function () {
    if ($(this).attr('data-tracking')){
        var tracking;
         var page;
        if (pageUrlArr[pageUrlArr.length-1]) {
            page = pageUrlArr[pageUrlArr.length-1];
        }else {
            page = 'home';
        tracking = '"' + $(this).text() + '"'+ ' link on "' +page+ '" page.';
        tracking = tracking.replace(/&/g,"_");
        if ($(this).data('tracking') == '_trackEvent') {
                // .attr("onclick", "_gaq.push(['_trackEvent', 'page_view', 'click', '" + tracking + "']);");
                .attr("onclick", "ga('send', 'event', 'Track event from CKEditor', 'click', '" + tracking + "',{'nonInteraction': 1});");
        } else {
                // .attr("onclick", "_gaq.push(['_trackPageview', '" + tracking + "']);");
                .attr("onclick", "ga('send', 'pageview', 'Track event from CKEditor', 'click', '" + tracking + "',{'nonInteraction': 1});");

After adding tags to CKEdtior content and custom JavaScript to front end, we can see our tracking on Google Analytics, Real Time > Events screen.

Google Analytics Tracking Real Time Event with CKEditor

Google Analytics Tracking Real Time Event with CKEditor, Specific Link


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